Strategic consultancy for a creative tourism network

We were asked to rethink the rural tourism network with the purpose to target the low seasons by suppling creative tourism activities.

By in depth interviews with all 63 stakeholders we tackled the core competences, values and facilities of the network. At the same time we conducted a cultural survey to the territory: identifying manifestations of endemic culture — as rituals and costumes — accessible through gastronomy, social events, religious celebrations or museums. But also people and places. These findings became the base for our development: a new format for the network to address its context and promote their values.

The project resulted not only in a reinforced communication among the regional network-partners but promotes the unique cultural heritage of the region as main touristic attraction.
The outcome are tangible experiences related to food, crafts and nature.