Prototypes for provocation: the creative potential of a local identity
Behind each object lies a forgotten story, but how to recover these stories and attempt a new continuity?
Cultura Intensiva set out to design products that would follow these stories as guidelines with a focus on cultural development. We began the process with field research – an intensive observation of the ways of making and using objects within the community, one with a rich ‘making’ heritage. The knowledge of vernacular culture became a method for designing based on folk experience rather than academic expertise. This enabled a reflection on the cultural identity of the region and resulted in thoughtful crossings of traditional techniques for gradual and reasonable cultural development. In this way, traditional habits and customs infuse a contemporary sense of creative and honest design solutions.
A series of products, ‘new cuisine’ recipes highlighting regional ingredients, and reflections about regional craft culture, are all gathered together in a published booklet.