its historical shops
Which criteria defines an historical shop in a town’s social, cultural and commercial landscape? How does traditional commerce contribute to the construction of a city’s identity? And what is its role in the city’s future?
This project involved three departments of the municipality of Lisbon — urbanism, economy and culture — in creating a network of historical shops of Lisbon.
Besides protecting the city’s commercial heritage, the program aims to reintroduce these shops to the city’s shopping circuits and show their contemporary relevance. Each shop is highlighted with a insignia in brass.
The first survey of 100 shops resulted in criteria to “Historical Shop” distinction in Lisbon’s policy making— which played a main roll in the changes applied in Portuguese Rental Law in 2018. The Program continues to distinguish new historical shops and received the European URBACT award in 2017.
The project included the general coordination and fieldwork of surveys and distinction procedure, visual identity, editorial coordination of a printed publication, design of the insignia, as well as the design briefing for website, photography and video.