The role of craft and design in regional development: returning handcraft production to the market
Projecto TASA is centered on a strategic ‘craft product’ innovation, through design consultancy. It is an approach to traditional handcraft meant to reinterpret and rehabilitate commercial status, leading to a re-identification of the regional product and its cultural significance.
The departure point focused on regional culture with an emphasis on local materials, techniques, and know-how. Our integrated strategy was aimed at artisans, and local producers for creating a regional network for the development of contemporary product interpretations and communication strategies to ensure a renewed interest in regional handcraft techniques and market success.
Beginning with an intensive on-site research of the existing techniques, production facilities, and market requests, we focus on building strong relationships between craftspeople and involving them in each aspect of the design process. By using their understanding of the local material culture, the products become a tool for discussing innovation, future perspectives and business possibilities.
In collaboration with 11 craftspeople, a series of new souvenirs, home accessories and merchandising articles were developed. Through renewed packaging and graphic designs, developed together with regional students, the products are a direct response to various regional markets requests.The Home Project successfully brought together a vivid network of local actors that inspired unexpected dynamics that now support ongoing collaborations and activity.
Working together with seven researchers, two photographers, two graphic designers, and a film maker, resulted in various communicative media. A bilingual book illustrates process and outcomes of the project that includes background texts and presentations of the involved craftspeople and their skills. A documentary film by Jorge Murteira that depicts process, and a blog was created to share ongoing collaboration.