The role of craft and design in regional development: returning handcraft production to the market
Projecto TASA is centered on a strategic ‘craft product’ innovation, through design consultancy and empowerment. It is an approach to traditional handcraft meant to renovate and rehabilitate its commercial status, leading to a re-identification of the regional product and its cultural significance.
The departure point focused on regional culture with an emphasis on endemic materialsand traditional know-how, as well as the symbolic value of cultural and social heritage. Our integrated strategy aimed at artisans, and local producers for creating a regional network. The development of contemporary product interpretations and communication strategies ensured a renewed interest in regional handicrafts..
Beginning with an intensive on-site research of the existing techniques, production facilities, and market requests, we focus on building strong relationships among craftspeople and involving them in each aspect of the design process. By using their knowledge of the local material culture, product development becomes a medium for discussing perspectives and new business possibilities
In collaboration with 11 craftspeople, a series of souvenirs, home accessories and merchandising articles were developed. Through renewed packaging and graphic designs, the products are now a direct response to various regional market requests.
Besides the artisans a team composed of seven researchers, two photographers, two graphic designers and a filmmaker, produced content and communication in various media: a bilingual book illustrates the process and outcomes of the project including investigative texts and presentations of the involved craftspeople and their skills.
A documentary film by Jorge Murteira followed up the process.