Strategic consultancy for a creative tourism network
We were asked to rethink the rural tourism network with the purpose to target the low seasons by supplying creative and responsible tourism activities.
By in depth interviews with all 63 stakeholders we tackled the core competences, values and facilities of the network. At the same time we conducted a cultural survey of the territory: identifying manifestations of traditional culture — as rituals and costumes — accessible through gastronomy, social events, religious celebrations, museums, artists and artisans or musicians. These findings and reflection became the base for our development: a new format for the Casas Brancas network to connect to their cultural landscape and promote its values.
The project resulted not only in a reinforced communication among the regional network-partners but also in a grown awareness for the region’s unique cultural heritage.
The outcome are tangible experiences related to food, crafts and nature.