Creative Direction

In 2015 we were invited to start the design department at A Vida Portuguesa. The retail brand with 5 shops in Lisbon and Porto sells products made by portuguese brands only. A Vida Portuguesa, founded in 2005, became key in changing the interpretation of classic portuguese goods. Not only to in this way reframe their significance but also to improve their cultural status and economic relevance. In time A Vida Portuguesa played an important role for the represented companies and, at the same time, established new consumer patterns for portuguese and foreign customers.
This ongoing collaboration resulted in various exclusive products and special projects for a renewed brand positioning. Moreover we supervise graphics and communication matters as well as take care of daily design tasks for shops and clients.