its historical shops
Which criteria defines an historical shop in a city’s social, cultural and commercial landscape? How does traditional commerce contribute to the construction of an urban identity? And what is its role in the city’s future?
This project involved three departments of the municipality of Lisbon — urbanism, economy and culture — in creating a protection and development program for the historical shops of Lisbon.
Besides preserving Lisbon’s commercial heritage, the program aims to reintroduce these shops to the urbain shopping circuits and show their contemporary relevance. Each shop is highlighted with an insignia in brass.
The first phase resulted in criteria for the “Historical Shop” distinction in Lisbon’s policy making— which played a main role in the changes applied in Portuguese Rental Law in 2018. The Program continues to distinguish new historical shops and received the European URBACT award in 2017.
The project included the general coordination and fieldwork of surveys and distinction procedure, visual identity, editorial coordination of a printed publication, design of the insignia, as well as the design briefing for website, photography and video.